Distinction
isn't just about
standing out.
It's about standing for something
people can believe in.
When brands live from the inside out – not just saying
the right words, but proving them in everything they do –
people feel it. They believe it. They trust it.
It’s like baking a delicious pie – every slice, every bite,
every moment should carry the same flavour. That’s how a brand becomes not just the one people notice, but the one they crave.
I’m an award-winning Head of Copy, currently working as Consultant Head of Brand & Content. I have more than 25 years’ experience helping B2B, B2C and charity brands – and the NHS – find their flavour and serve it consistently, everywhere it matters.
My ability to walk in other people's shoes has sparked repositionings that are still alive years after launch – and campaigns that have won a host of awards.
If you’re looking for strategy and storytelling baked into every slice of your brand and content, let’s talk.
My work
Listening to honest to goodness experiences gives me the ingredients I need to create strategies, messaging, stories and content that stand the test of time.
My work
Listening to honest to goodness experiences gives me the ingredients I need to create strategies, messaging, stories and content that stand the test of time.
Brand and content leadership that drove lasting change
Vauxhall Motability
Brand and content leadership that drove lasting change
Vauxhall Motability
Brand and content leadership for a national education charity
Future First
Brand and content leadership for a national education charity
Future First
3D interactive tool scripts and content
BT Health
3D interactive tool scripts and content
BT Health
Rebrand and relaunch leadership for a homeless charity
The Shelter MK
Rebrand and relaunch leadership for a homeless charity
The Shelter MK
Thoughts
A few words from the people I've worked closely with. Read deeper comments from clients in my work above.
Thoughts
A few words from the people I've worked closely with. Read deeper comments from clients in my work above.
Natalie is a consultant who is so valuable to our team, we don't even think of her as a freelancer anymore."
Simon Bhattacharjee
Strategy Director, Volume
Having worked under Natalie at Future First, I can attest to her exceptional skills as a brand strategist and content leader."
Milly Moss
Content Manager, Future First
We wouldn't have been able to get a quarter of what we've done out of the starting blocks without your support."
Pam Williams
Chair, The Shelter MK
Natalie is a consultant who is so valuable to our team, we don't even think of her as a freelancer anymore."
Simon Bhattacharjee
Strategy Director, Volume
Having worked under Natalie at Future First, I can attest to her exceptional skills as a brand strategist and content leader."
Milly Moss
Content Manager, Future First
We wouldn't have been able to get a quarter of what we've done out of the starting blocks without your support."
Pam Williams
Chair, The Shelter MK
Natalie is a consultant who is so valuable to our team, we don't even think of her as a freelancer anymore."
Simon Bhattacharjee
Strategy Director, Volume
Having worked under Natalie at Future First, I can attest to her exceptional skills as a brand strategist and content leader."
Milly Moss
Content Manager, Future First
We wouldn't have been able to get a quarter of what we've done out of the starting blocks without your support."
Pam Williams
Chair, The Shelter MK
Natalie is a consultant who is so valuable to our team, we don't even think of her as a freelancer anymore."
Simon Bhattacharjee
Strategy Director, Volume
Having worked under Natalie at Future First, I can attest to her exceptional skills as a brand strategist and content leader."
Milly Moss
Content Manager, Future First
We wouldn't have been able to get a quarter of what we've done out of the starting blocks without your support."
Pam Williams
Chair, The Shelter MK
Natalie is a consultant who is so valuable to our team, we don't even think of her as a freelancer anymore."
Simon Bhattacharjee
Strategy Director, Volume
Having worked under Natalie at Future First, I can attest to her exceptional skills as a brand strategist and content leader."
Milly Moss
Content Manager, Future First
We wouldn't have been able to get a quarter of what we've done out of the starting blocks without your support."
Pam Williams
Chair, The Shelter MK
Natalie is a consultant who is so valuable to our team, we don't even think of her as a freelancer anymore."
Simon Bhattacharjee
Strategy Director, Volume
Having worked under Natalie at Future First, I can attest to her exceptional skills as a brand strategist and content leader."
Milly Moss
Content Manager, Future First
We wouldn't have been able to get a quarter of what we've done out of the starting blocks without your support."
Pam Williams
Chair, The Shelter MK
Natalie is a consultant who is so valuable to our team, we don't even think of her as a freelancer anymore."
Simon Bhattacharjee
Strategy Director, Volume
Having worked under Natalie at Future First, I can attest to her exceptional skills as a brand strategist and content leader."
Milly Moss
Content Manager, Future First
We wouldn't have been able to get a quarter of what we've done out of the starting blocks without your support."
Pam Williams
Chair, The Shelter MK
Natalie is a consultant who is so valuable to our team, we don't even think of her as a freelancer anymore."
Simon Bhattacharjee
Strategy Director, Volume
Having worked under Natalie at Future First, I can attest to her exceptional skills as a brand strategist and content leader."
Milly Moss
Content Manager, Future First
We wouldn't have been able to get a quarter of what we've done out of the starting blocks without your support."
Pam Williams
Chair, The Shelter MK
Natalie is a consultant who is so valuable to our team, we don't even think of her as a freelancer anymore."
Simon Bhattacharjee
Strategy Director, Volume
Having worked under Natalie at Future First, I can attest to her exceptional skills as a brand strategist and content leader."
Milly Moss
Content Manager, Future First
We wouldn't have been able to get a quarter of what we've done out of the starting blocks without your support."
Pam Williams
Chair, The Shelter MK
Natalie is a consultant who is so valuable to our team, we don't even think of her as a freelancer anymore."
Simon Bhattacharjee
Strategy Director, Volume
Having worked under Natalie at Future First, I can attest to her exceptional skills as a brand strategist and content leader."
Milly Moss
Content Manager, Future First
We wouldn't have been able to get a quarter of what we've done out of the starting blocks without your support."
Pam Williams
Chair, The Shelter MK
Natalie is a consultant who is so valuable to our team, we don't even think of her as a freelancer anymore."
Simon Bhattacharjee
Strategy Director, Volume
Having worked under Natalie at Future First, I can attest to her exceptional skills as a brand strategist and content leader."
Milly Moss
Content Manager, Future First
We wouldn't have been able to get a quarter of what we've done out of the starting blocks without your support."
Pam Williams
Chair, The Shelter MK
Natalie is a consultant who is so valuable to our team, we don't even think of her as a freelancer anymore."
Simon Bhattacharjee
Strategy Director, Volume
Having worked under Natalie at Future First, I can attest to her exceptional skills as a brand strategist and content leader."
Milly Moss
Content Manager, Future First
We wouldn't have been able to get a quarter of what we've done out of the starting blocks without your support."
Pam Williams
Chair, The Shelter MK